The Four

Interesting book, amusing presentation. Galloway, is a NYU professor, so misses few opportunities to virtue signal and proselytize his Marxian visions of utopia. What he lacks in understanding of economics, he makes up for in insights on their business. Still, an entertaining listen.

Great book. Easy read/listen. Very entertaining while providing a ton of useful information, facts and insights. I’m buying four hard copies for my kids.

With these 4 companies dominating so much of American and global life this is a great book to get more familiar with their strategies and goals. Very well written and entertaining.

I love Scott Galloway on Twitter and as an expert on business podcasts, so buying his book was a no brainer. While I think this book is smart and there are learnings that I will bring to my career today, the anecdotes Scott relies on to illustrate his point are frequently sexist and outdated and leads me to wonder if he was thinking about the full breadth of the audience for this book. In one example, he discusses Kaitlyn Jenner in a way that is completely transphobic and frankly unforgivable - I’m shocked that his editor let it pass. I agree that understanding “The Four” is essential in the current world of business and this book helped me do that; I just wish there were fewer illusions to pursuing success in business in pursuit of more beautiful mates.

I loved the way Scott simplified the message. His illustrations were sometimes hilarious. I will recommend it over and over.

Essential for any new or current entrepreneurs who want to grow a business empire well. Teaches the fundamentals needed to gain an audience for a business and analyzes the Four and breaks them down for you to know the formula you need to succeed.

I enjoy Scott Galloway's weekly Winners and Losers segment on YouTube. This book is a great expansion on those topics. His strong opinions and challenging personality come through. I think it would be better if he narrated the book. Very surprised he did not as he loves to hear himself talk. Looking forward to the follow up.

Readers really should listen to this after at least one of ''Superintellignce', 'Our Last Invention', 'Life 3.0' and the foundational 'The Singularity is Near'. I work in this field. The AI apocalypse is nigh. There is almost nothing anyone can do about it. We only need 35 Pflops to emulate a human brain. China is at 95. There will be 6 exaflop (1000 Pflops 》》 28 brains) machines by 2021-2022. The question is: What will be their goals and values? This book gives a good idea.

The narrative captives and the content is fascinating. A really interesting look at how these companies have created relationships with their customers. I’ve recommended to many friends!

I really like it it gave me an understanding of how to create my company, and know I like the start up face. Only the last chapter I thought was to much for an employee trying to make his career